After several years as a product developer making children's collections Grete felt the time had come for some new challenges.
The idea to make raincoats for women came from one of the sisters. who looked around and said, "What about cool outdoor clothing for women in the city, “it doesn't exist in the market.” The idea and research started autumn 2006. 3. July 2007 SØS Jensen was established.
It`s been a lot of fun and a great experience to make a niche product that we see a lot of women wearing in both good and bad weather.